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Introduction London residential demand structure, rather than postcode or headline price, is the primary driver of long-term housing returns. While “location” is often treated as a geographical label, sustained residential performance depends on deeper structural forces: who lives in a place, who stays during downturns, and how easily an asset can be exited across…
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Is Now the Time to Buy London Property? After Rates Fall, Has the Risk Really Been Absorbed by the Market? This article examines how London property risk has shifted as interest rates fall—and who is actually absorbing it. On the eve of Christmas, transaction volumes tend to quieten. Over the past two years, what…
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Why “Most Expensive” Is Not the Same as “Most Resilient” A Structural Comparison of PCL, Zone 1, and the Mid‑Market This is not a location guide.It is a structural explanation of how residential value in London is formed, behaves, and survives across cycles. 1. The Problem Is Not Choosing the Wrong Area — It…
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Ginkgo Decode｜Market Insight｜E14 Canary Wharf Canary Wharf Residential Market: Discount Opportunity or Structural Repricing? Introduction Recent marketing campaigns for new-build developments in Canary Wharf—particularly South Quay Plaza (SQP)—have heavily promoted narratives such as “20% discount” and “low entry price,” yet a discount in itself does not constitute an investment thesis. To evaluate an asset’s…
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Ginkgo Alpha | Deal Hunting Series | SW19 Wimbledon Why can a “boring” 2-bed sometimes outperform the so-called bargains? Why this asset stood out A 2-bed flat in Wimbledon came on the market at £500,000, while comparable units in the same block were priced at £550,000–£575,000. That discrepancy is a signal worth paying attention…
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