Decision Structure
Identifying structural mismatches in pricing and liquidity, and separating market risk from decision-driven risk.
Contextual Positioning
Analysing how London residential choices perform over time within specific constraints and decision horizons.
Rational Judgment
Reducing misjudgement from narrative, or single-lens thinking via evidence-based analysis, and risk decomposition.
Independent judgment on London residential property decisions
Within the UK legal and regulatory framework
What we do
We provide independent judgment on London residential property decisions, within the UK legal, tax, and regulatory framework.
Our work does not focus on finding properties, predicting prices, or recommending transactions.
Instead, we help clarify decision risk, i.e. how a London residential property decision behaves when assumptions fail or conditions change.
Our role is to clarify structure, not to direct outcomes.
We typically work with individuals and families facing decisions where:
- the holding period is long,
- the capital involved is meaningful, and
- lifestyle, liquidity, and downside risk are tightly intertwined.
Our Services
We offer two independent advisory services, designed for different stages of London residential property decisions.
The two services are designed for different decision stages.
They are independent of each other, and doing both is not assumed.
1. Area & Property Fit Validation
£200 per session | 45 minutes | Early-stage decisions
This session focuses on validating whether your shortlisted London areas or properties are structurally compatible with your life, budget, and decision horizon.
You may provide up to 3–5 London areas or properties for review.
The discussion evaluates:
- structural fit and mismatch risk
- downside exposure and decision flexibility
- alignment with your stated life and financial constraints
This session does not assess:
- desirability or personal preference
- pricing or expected return
- market timing
No property recommendations, sourcing, or transaction advice is provided.
This service is suitable if you are:
- narrowing down where in London you should (or should not) focus
- unsure whether shortlisted options fit your longer-term structure
- still at an early stage, before commitment or negotiation
2. Structural Judgment Session
£450 per session | 90 minutes | High-consequence decisions
This session is designed for high-consequence London residential property decisions, where being wrong would be expensive or difficult to reverse.
The discussion examines questions such as:
- How stable is demand for this type of London property?
- How does exit liquidity behave across different market conditions?
- What part of pricing reflects fundamentals, and what part reflects narrative?
- Which risks are structural, and which are situational?
- How does this decision behave over the intended holding period?
The outcome is not a recommendation.
It is a clearer understanding of the trade-offs and irreversible risks involved.
What this advisory is not
This advisory is not:
- property sourcing or deal finding
- estate agency or brokerage
- investment advice or buy / sell recommendations
- negotiation, execution, or transaction support
We do not represent sellers, developers, or agents, and we do not receive commissions linked to any transaction discussed.
How to request a session
If you believe this advisory is relevant to your situation, please contact us: property@ginkgoadvisory.com
Please include a brief outline of your context and the questions you are considering. We will confirm suitability and availability before scheduling.
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Contact Us
Address
167-169 Great Portland Street, 5/F, London
English 
Chinese